AI and the Future of Healthcare

Opportunities, Risks, and the Imperative of Building Trust

Dr. N. Adam Brown

Dr. N. Adam Brown

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Dr. N. Adam Brown, is a practicing emergency physician, entrepreneur, and healthcare executive. Having risen through the ranks at Envision Healthcare, Dr. Brown became President of Emergency Medicine in 2020 and Chief Impact Officer in 2021, spearheading COVID-19 response and clinical communications. In 2022, Dr. Brown left Envision, starting ABIG Health, a healthcare growth strategy firm. He also became a professor at the UNC Chapel Hill Business School, teaching healthcare operations to MBA students. He is also co-chair of the advisory board for the Center for the Business of Health at UNC. In 2023, Dr. Brown became a Visiting Professor at ESCP Business School in London and Paris.

Artificial Intelligence (AI) is poised to revolutionize clinical practice. Many believe that this technology has the potential to improve operational efficiencies and clinical workflows, reducing errors and costs, and decreasing clinician burnout through automation, predictive analytics, and enhanced decision support systems. While AI may be a gamechanger in healthcare, it faces challenges from data privacy, trust, government regulations, and ethical considerations. Our interview will highlight the challenges and AI's potential role in healthcare.

1. How do you perceive the current state of AI adoption in healthcare, and what significant barriers do you see hindering its widespread implementation and integration into clinical practice?

Artificial Intelligence (AI) has long played a role in healthcare, aiding in tasks like radiology dictations, lab result analysis, and EKG interpretations. However, the broader potential and public awareness of AI's promise in healthcare are now coming into sharper focus. AI promises to improve clinical workflows, reduce documentation burdens, and enhance clinical decision-making, offering significant benefits for clinical operations and the potential to address clinician burnout. Yet, the widespread adoption of AI in healthcare will be gradual, with several substantial barriers to overcome. Among the primary challenges is the need for trust among end-users, particularly clinicians. They must have confidence that AI technology will save time and deliver accurate results. Additionally, administrators, while valuing trust, are also concerned about the substantial costs associated with implementing these technologies. The investment required for AI adoption is a significant consideration that healthcare organizations must navigate carefully.

2. Considering the potential for AI to enhance clinical workflows and decision-making processes, what specific areas of healthcare operations and patient care do you believe AI technologies can most effectively optimize? Please elaborate on any successful case studies or pilot programs you find noteworthy.

Clinicians stand to benefit significantly from AI in various aspects of their work, particularly in enhancing workflows and clinical decision-making. Notably, a prominent U.S. health system has recently harnessed Microsoft's ambient voice dictation technology, resulting in over 85% of physicians expressing satisfaction and reporting a reduction in administrative workload. Additionally, AI tools have effectively organized scattered patient data from various sources into concise patient history timelines. As a practicing physician, I recognize the transformative potential of these technologies, which could not only enhance my own experience but also contribute to improved patient care.

3. In light of the concerns surrounding data privacy and security in healthcare, how can AI-driven solutions ensure the protection of sensitive patient data while still providing valuable insights for improved care delivery and medical research?

Security and privacy are valid and paramount considerations for AI technology users. Electronic health record (EHR) vendors have already implemented robust security and privacy features to safeguard sensitive data. Similarly, AI technologies must prioritize these aspects and seamlessly integrate into secure EHR systems. Demonstrating top-tier security measures is essential to gain the trust and acceptance of hospitals and clinical practices, ensuring the smooth adoption of AI technology in healthcare.

4. With the increasing reliance on AI-driven predictive analytics and decision support systems, what strategies do you suggest to maintain a balance between human oversight and AI-driven recommendations, particularly in critical patient care scenarios?

It is essential to recognize clinical leaders as pivotal stakeholders and involve them in every AI development and deployment stage. The invaluable input and guidance from clinicians are crucial for building trust in the technology and mitigating the risk of significant setbacks due to potential errors during adoption.

5. Given the dynamic nature of government regulations and ethical considerations in healthcare, how can stakeholders ensure that AI technologies align with established standards and ethical guidelines, promoting patient safety, privacy, and equitable access to care?

There is a growing consensus that the current level of AI regulation needs to catch up to what is needed. Numerous companies have appealed to Congressional leaders, urging the establishment of regulatory standards to safeguard patients, businesses, and innovators. The concerns span from safeguarding intellectual property rights and addressing ethical considerations to combating racial bias within algorithms to safety and addressing security and privacy issues. AI has the potential to introduce significant challenges and negative impacts on both patients and businesses. However, a less-discussed issue stemming from the absence of regulation is the uncertainty it creates for innovators and investors. They recognize that regulation is inevitable. Consequently, investing in products or technologies that could face stringent regulation in the future raises concerns. While essential for protection and ethical reasons, regulation also provides a necessary framework and level playing field for investors and innovators alike.

6. How do you envision AI contributing to addressing the challenges of clinician burnout and the optimization of healthcare resources, particularly in the context of improving operational efficiencies and reducing administrative burdens?

Physicians grapple with an increasingly daunting array of administrative tasks, including heightened documentation demands and onerous prior authorization processes. Demonstrations of AI integration into electronic health records for clinical documentation have yielded promising results, showcasing high success rates and widespread user satisfaction.

7. Considering the rapid advancements in AI technologies, how can healthcare organizations and professionals stay abreast of the latest developments and ensure continuous adaptation and integration of cutting-edge AI solutions into their practices?

Numerous news organizations diligently track advancements in AI technology, and I'm pleased to contribute to this coverage through my work with MedPage Today. I focus on exploring critical business considerations within the healthcare sector, with AI being a prominent topic of discussion. In addition to my personal channels, I stay informed by following several reputable healthcare news outlets, including Fierce Healthcare, Healthcare Dive, Axios, and Modern Healthcare. Each of these publications offers valuable updates and insights into the latest developments in the field of AI.

8. What are your thoughts on the potential ethical dilemmas that may arise with the increasing reliance on AI in healthcare, and what measures should be implemented to mitigate these ethical concerns while maximizing the benefits of AI-driven healthcare solutions?

Two significant concerns are emerging in AI: the perpetuation of racial biases and data security. Recent studies have confirmed the apprehensions that AI is indeed amplifying racial biases, a phenomenon that aligns with the fact that we all possess implicit biases. The technology operates based on the inputs and algorithms created by fallible humans. Secondly, as AI draws data from various platforms, there's a growing apprehension regarding the safety of intellectual property and other confidential information. For instance, if I seek assistance crafting a corporate announcement involving a trade secret set to be revealed in six months and input this data into ChatGPT, could others gain access to it? The ownership of the data becomes a pertinent question, and the confidentiality of the secret may be compromised. Patients share similar concerns about the privacy of their health information and whether it may be inadvertently shared. These dual concerns demand careful consideration in the evolving landscape of AI.

9. In your opinion, how can the healthcare industry foster a culture of trust and transparency around the use of AI technologies, ensuring that patients and clinicians feel confident in the reliability and accuracy of AI-driven diagnostic and treatment recommendations?

Effective stakeholder engagement is of paramount importance in the realm of healthcare technology. Physicians, nurses, and other clinical team members should not experience the frustration that has often accompanied the introduction of electronic health records. They must be actively involved throughout the entire process, from the initial development stages to implementation and subsequent refinement. Furthermore, we must prioritize conducting objective research to address pivotal questions regarding the safety, accuracy, costs, and potential operational enhancements linked to these emerging technologies. Absent such comprehensive and unbiased studies, technology initiatives may encounter significant challenges during the implementation phase. It's a collaborative effort that ensures the successful integration of these innovations into healthcare practices.

10. Looking ahead, what do you perceive as the most significant barriers and opportunities for AI in healthcare, and how can stakeholders collaborate to overcome challenges and leverage the full potential of AI for improved patient outcomes and healthcare delivery?

Trust and cost. The healthcare industry faces two formidable hurdles that demand collective attention from regulators, communicators, and healthcare providers. As the pandemic illustrated with vaccine development, scientific breakthroughs and technological advancements can be revolutionary and life-saving. However, without robust stakeholder engagement and a concerted trust-building campaign, impediments may arise that hinder the successful implementation of these innovations. Cost presents another formidable challenge. U.S. hospitals are grappling with substantial financial challenges, and adopting new technology is contingent on achieving a near-term return on investment. In this context, government intervention through investments and incentives could play a pivotal role in facilitating the adoption of these technologies and driving progress within the healthcare sector.

11. Is there anything else you would like to share or any additional concerns or considerations we should be aware of?

Numerous narratives have explored the notion of physicians and nurses being potentially "replaced" by AI, but I believe this perspective oversimplifies the situation. Instead of framing it as an either-or scenario, we should consider AI as a valuable complement to human intelligence. AI has the potential to help address future clinician shortages and enhance operational efficiencies, thereby alleviating burnout. In essence, I view AI as "augmented" intelligence rather than purely artificial intelligence, offering a promising synergy between technology and healthcare professionals.

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